Mark Cuban is financing a flopping study conducted by biomechanics experts at Southern Methodist.

"Flopping is a player’s deliberate act of falling, or recoiling unnecessarily from a nearby opponent, to deceive game officials," writes Allen in a press release. "Athletes engage in dramatic flopping to create the illusion of illegal contact, hoping to bait officials into calling undeserved fouls on opponents."

The Cuban-owned company Radical Hoops Ltd. awarded a grant of more than $100,000 to fund the 18-month research study at SMU.

The NBA instituted anti-flopping rules in 2012 to discourage the practice.

Larry Brown dismissed a report that he may return to the NBA as head coach of the Philadelphia 76ers, calling it "hypothetical."

Brown is currently head coach at SMU.

“I love what I’m doing,” said Brown. “But I’m in a situation where I think I can help young people. But I don’t ever want to get back into coaching at the professional level unless I have a great relationship with the ownership and people let me share the knowledge I have learned and work with young people that have the same values that I have.”

Brown was disappointed with the firing of Tony DiLeo.

“They have new ownership,” Brown said. “I think when Tony was let go I don’t think that they would have any interest in somebody like me. I love the team, I love the city. I have always felt that if there was any way I could help as a resource because of the way I was treated I would love to do that. But I think there are probably a lot of great options out there for them.”